Description

Easy to understand content. Simplified but detailed. Mark of 78 overall. All topics covered: - What is Marketing? - The Marketing Environment - Marketing Research - Buyer Behaviour - Segmentation, Targeting, and Positioning - Product Decisions and Branding - Pricing Decisions - Promotion Decisions - Place Decisions - Services; Extended Marketing Mix - Social Marketing; Digital Marketing - Marketing Management and Review


Monash

Semester 1, 2019


14 pages

5,233 words

$29.00

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