MKC1200: Principles Marketing Notes
Subject notes for Monash MKC1200
Description
Easy to understand content. Simplified but detailed. Mark of 78 overall. All topics covered: - What is Marketing? - The Marketing Environment - Marketing Research - Buyer Behaviour - Segmentation, Targeting, and Positioning - Product Decisions and Branding - Pricing Decisions - Promotion Decisions - Place Decisions - Services; Extended Marketing Mix - Social Marketing; Digital Marketing - Marketing Management and Review
Monash
Semester 1, 2019
14 pages
5,233 words
$29.00
3
Campus
Monash, Clayton
Member since
March 2018