EIM- Textbook Summary Notes

Description

These notes cover all of the textbook chapters from 1-11. These notes act as a tool to focus on the certain chapters being examined. Topics covered include: Chapters 1- The Clever Country 2- Creativity, Innovation, Opportunties 3- Marketing The Environment 4- Identifying Customers 5- Elements of the Marketing Mix 6- Economic Demand and Supply 7- Economic Decisions and Marketing Structure 8- Market Structures 9- Business Markets 10- The Entrepreneurial Process 11- Starting an Enterprise