Marketing Foundations Textbook Summaries

Description

Summaries from readings in Textbook. Topics: Week 1: Ch 1 & 2 - Introduction to Marketing, the Marketing Environment, and Market Analysis Week 2: Ch 3 - Market Research Week 3: Ch 4 - Consumer Behaviour Week 4: Ch 6 - Segmentation, Targeting and Positioning Week 5: Ch 7 - Product Week 6: Ch 8 - Price Week 7: Ch 9 - Promotion Week 8: Ch 10 - Place Week 9: Ch 11 & 14 - Services, Social, and Not-for-profit Marketing Week 10: Ch 12 & 13 - Digital and International Marketing Week 11: Ch 16 - Data and Analytics Enjoy :)