Digital Business & Marketing - Revision Notes

Description

These notes cover the lecture slides, and are easy to read and simple to memorise. I used them for my exam revision and achieved a high H2A. Lecture 1 - Intro Lecture 2 - Strategy Lecture 3 - Web Analytics Lecture 4 - SEO Lecture 5 - SEM Lecture 6 - Web Design & UX Lectures 7 & 8 - Viral Marketing (In week 9, we had a guest lecture) Lecture 10 - Social Media Lecture 11 - Email Marketing