MGMT2016 - CHEAT SHEET - HD - ALL Formulas + All Theory Included.

Description

All Lectures Week 1 - 13 Formulas + Theory Lecture 1 - Introduction to Consumer Demographics Lecture 2 - Demographic Dimensions of Markets Lecture 3 - Perspectives on Consumer Behaviour Lecture 4 - Population Growth, Sustainability and Change of Markets Lecture 5 - TableBuilder / Relevant Assignment information useful for in the exam. Lecture 6 - Life Cycle of Consumers Lecture 7 - Market Segmentation and Income Distribution Lecture 8 - Age, Preferences and Market Segmentation Lecture 9 - Household Allocation Lecture 10 - Gendered Preferences Lecture 11 - Age and Product Substitution and Cohort Preferences Lecture 12 - Demographics of Major Emerging Markets: China and India Lecture 13 - Revision