Summarised notes
Subject notes for Monash MKF1120
Description
Topics covered: Marketing basics, philosophy of marketing, Marketing process and core concepts, Marketing environment, Buyer behaviour, Marketing Information, Segmentation, targeting and positioning; the extended marketing mix, Product, Price, Distribution, Promotion, Strategy and planning. Notes are arranged by weeks, includes the main concepts of the topic that would be tested and used in the exams.
Monash
Semester 1, 2018
54 pages
10,035 words
$44.00
Campus
Monash, Caulfield
Member since
July 2017
Other related notes