Topics covered: Marketing basics, philosophy of marketing, Marketing process and core concepts, Marketing environment, Buyer behaviour, Marketing Information, Segmentation, targeting and positioning; the extended marketing mix, Product, Price, Distribution, Promotion, Strategy and planning.

Notes are arranged by weeks, includes the main concepts of the topic that would be tested and used in the exams.


Semester 1, 2018

54 pages

10,035 words


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Monash, Caulfield

Member since

July 2017