[DISTINCTION] MKTG1001 FINAL EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

Description

NOTES MADE TO GUARANTEE A DISTINCTION!! Using these notes, I achieved an easy 81% on the final exam. Everything needed for the mid semester exam (from all necessary lectures) summarised into just 17 pages of notes including: - Product - Services - Brands - Product Life-Cycle - Promotion - Integrated Marketing Communication (IMC) - Digital Marketing - Personal Selling - Price - Place Notes written to maximise memory potential, phrasing the content as questions and providing exact and detailed answers (see preview). Notes perfect for anyone who wishes to achieve a distinction or higher in their final exam.