Exam Scaffold Notes for MPS

Description

These Scaffold Notes cover the substantive course material from MPS. These topics include: - What is Market Planning Introduction Week - External and Internal Environmental Analysis - External and Internal Environmental Analysis - Continued - Customers, Segmentation and Targeting - Branding and Positioning - Customer Relationships - Supply Chain Partner Relationships - Culture and Employees It also includes Takeaways from tutorials I attended as well as our Tutorial participation question on Warby Parker. These notes are based around scaffold questions that will serve you well in the exam. These scaffolds with detailed examples will assist you in getting into the substance, and potentially how you may frame a response. All examples (provided by lectures & outsourced) are in red font for your attention.