Description

Full lecture notes, lectures 1-9. Include images and diagrams.

Topics include:
- globalisation and international business
- multinational enterprise and OLI framework
-competitive advantage of firms and nations
- global value chains and the MNE
- integration and responsiveness
- international competitive dynamics
- global manufacturing
- global customisation
- global innovation & learning


UNSW

Term 1, 2019


51 pages

11,264 words

$34.00

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