Marketing Metrics Notes (H1)
Subject notes for UniMelb MKTG90026
Description
Detailed notes from lectures 1-12. All you'll need are these notes to do well in the exam. Topics covered: - Market share - Share of heart, share of mind - Margins and profits - Product and brand management - Customer profitability - Salesforce and channel management - Pricing - Sales promotion metrics - Advertising and digital - Marketing and finance - Exam review
UniMelb
Semester 2, 2018
51 pages
10,000 words
$29.00
15
Campus
UniMelb, Parkville
Member since
March 2014
Other related note