Description

Detailed notes from lectures 1-12. All you'll need are these notes to do well in the exam. Topics covered: - Market share - Share of heart, share of mind - Margins and profits - Product and brand management - Customer profitability - Salesforce and channel management - Pricing - Sales promotion metrics - Advertising and digital - Marketing and finance - Exam review


UniMelb

Semester 2, 2018


51 pages

10,000 words

$29.00

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Campus

UniMelb, Parkville

Member since

March 2014