Introduction to Marketing notes
Subject notes for UWA MKTG1203
Description
Introduction Digital marketing Marketing ethics, sustainability and CSR Analysing the marketing environment Consumer behaviour Segmentation, targeting and positioning Marketing research Product and branding development Services: The intangible product Pricing concepts for establishing value Integrated marketing communications, advertising and PR
UWA
Semester 1, 2018
40 pages
6,299 words
$39.00
3
Campus
UWA, Crawley
Member since
November 2017