MKC1200 PRINCIPLES OF MARKETING COMPLETE NOTES

Description

- Week 1 - Intro - Week 2 - The Marketing Environment - Week 3 - Marketing Information - Week 4 - Buyer Behaviour - Week 5 - Segmentation, Targeting and Positioning - Week 6 - Product Decisions and Branding - Week 7 - Pricing - Week 8 - Promotion Decisions - Week 9 - Distribution Decisions - Week 10 - Services and Extended MM - Week 11 - Other Marketing Topics - SUMMARY