MCD1090 - Introduction to Marketing
Subject notes for Monash MCD1090
Description
COMPLETE NOTES of MCD1090 - Introduction to Marketing Topics include : What is marketing The marketing environment Marketing research Consumer buying behaviour Segmenting & Targeting markets Product & product management Integrated marketing communications Promotions mix Pricing to capture consumer value Placement - customer value fulfillment
Monash
Semester 1, 2017
10 pages
4,506 words
$29.00
Campus
Monash, Caulfield
Member since
March 2018