Description

COMPLETE NOTES of MCD1090 - Introduction to Marketing Topics include : What is marketing The marketing environment Marketing research Consumer buying behaviour Segmenting & Targeting markets Product & product management Integrated marketing communications Promotions mix Pricing to capture consumer value Placement - customer value fulfillment


Monash

Semester 1, 2017


10 pages

4,506 words

$29.00

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Campus

Monash, Caulfield

Member since

March 2018