Description

IMC Notes + Revision Includes Topics: Topic 1 - IMC Overview & Brand Equity Topic 2 - The Communication Process Topic 3 - Persuasion & Message Strategies Topic 4 - Market Segmentation & Brand Positioning Topic 5 - Establishing Objectives & Media Planning Topic 6 - Advertising: Broadcast, Print & Support Media Topic 7 - Digital & Social Media 1 Topic 8 - Digital & Social Media 2 Topic 9 - Direct Marketing, Sales Promotions & Personal Selling Topic 10 - Public Relations, and Sponsorship & IMC Evaluation Topic 11 - Revision


Deakin

Semester 2, 2018


33 pages

2,384 words

$29.00

Add to cart

Campus

Deakin, Melbourne Burwood

Member since

March 2016