DISTINCTION LECTURE NOTES + ALL TOPIC SUMMARY FOR DIGITAL MARKETING

Description

Includes: - Topics notes for revision - Lecture notes - Reading notes - Case studies and examples Summarised notes weekly make it so much easier for the final exam TOPICS • Introduction to Digital Channels • Social Media Marketing • Introduction and Types of Data • Content Marketing • Understanding Data Patterns • Consumer Behaviour in Digital Channels • Data and Analytics • Digital Strategy • Social Commerce • Mobile and Web Marketing • Thriving in a Digital World