IBUS2101 Complete and Comprehensive Notes

Description

Comprehensive notes based on the material from all weeks of lectures, tutorials, and textbook readings. Case studies for all topics are included. Topics include: - Globalisation and International Business - Strategy and Global Strategy (including the 3 perspectives: Industry-based View, Resource-based View & Institutional-based View) - International Business Strategy (including the 4W1H: why, when, where, what & how) These notes helped me do well so I would highly recommend them!!