Description

These notes include summarised content from Lectures 2, 3, 5, 7. These were all assessable topics from the final exam in Sem 2, 2019. These were: strategic planning and decision making, segmentation and positioning strategies, competitive advantage, NPD and IMC.


UQ

Semester 2, 2018


17 pages

3,000 words

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UQ, St Lucia

Member since

August 2015