Positioning and Promoting Events Notes

Description

This includes all lecture notes as well as additional notes from the textbook including chapter summaries Topics covered include: 1) Introduction 2) Considerations in the marketing of event experiences 3) Understanding event attendees (1) 4) Understanding event attendees (2) 5) Events and the marketing planning process (1) 6) Events and the marketing planning process (2) 7) Events and the marketing planning process (3) 8 ) Events and the marketing planning process (5) 9) Event Quality and satisfaction 10) Monitoring, controlling and evaluating event marketing