H1 Summary Notes (MKTG1001)

Description

I got a H1 (90) in the subject just from using these notes. Notes include diagrams and explanations on all examinable materials from Principles of Marketing. Notes are in dot-point form so it's easy to understand and retain the key information.

Topics are:
- The market-oriented firm and value creation
- Relationship marketing and customer loyalty
- Consumer behaviour
- Segmentation & targeting
- Positioning & branding
- Product life cycle
- Product development
- Pricing decisions
- Place (Distribution)
- Service marketing
- Social media