H1 Summary Notes (MKTG1001)

Description

I got a H1 (90) in the subject just from using these notes. Notes include diagrams and explanations on all examinable materials from Principles of Marketing. Notes are in dot-point form so it's easy to understand and retain the key information. Topics are: - The market-oriented firm and value creation - Relationship marketing and customer loyalty - Consumer behaviour - Segmentation & targeting - Positioning & branding - Product life cycle - Product development - Pricing decisions - Place (Distribution) - Service marketing - Social media