HIGH QUALITY, DETAILED MKTG204 NOTES

Description

Selling my high quality, detailed notes for MKTG204! TOPICS COVERED: - Ch 1: Defining IMC - Ch 2: Generating consumer insights - Ch 3: Brand Positioning - Ch 4: Media planning and budgeting in advertising - Ch 5: Traditional and Digital Media - Ch 6: Advertising Creativity - Ch 7: Planning and executing the creative appeal - Ch 8: Social Influence - Ch 9: Public relations, corporate reputation and sponsorship Notes incorporate required chapter readings from the textbook for each week. Includes a variety of diagrams, mind maps and tables which help you to understand the content better. Headings are colour coded to break down information and topics Essential for assessed quizzes on each of these topics!