24108 Marketing Foundations HD Notes Notes cover: Intro to Marketing, Marketing Environment & Market Analysis Market Research Consumer Behaviour Markets - Segmentation, Targeting and Positioning Product Price Promotions Distribution (Place) Services, Social, and Not‐for‐profit Marketing Digital and International Marketing Data and analytics Includes: * Notes from Lecture * Notes from Tutorial * Case Studies Notes are great for the group assignment, tutorial questions and final exam. Scored a HD!


Semester 2, 2018

82 pages

24,212 words



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