UniMelb

Semester 2, 2018


H1 Exam Notes

36 pages

9,995 words

$29.00

8

Description

These are the notes I used to help me study for the strategic marketing exam. I made some extra diagrams to help me understand the content, which are included

Topics covered:
Introduction
Business scope and the remote environment
Near environments & CSFs
CSFs, internal analysis and problems/opportunities
Objectives and high-level strategy
Segmentation, targeting and positioning
Product strategies
Pricing
Distribution strategies
Communication strategies
Implementation and control

Author

Ava

Campus

UniMelb, Parkville

Member since

March 2016