H1 Exam Notes
Subject notes for UniMelb MKTG20008
Description
These are the notes I used to help me study for the strategic marketing exam. I made some extra diagrams to help me understand the content, which are included Topics covered: Introduction Business scope and the remote environment Near environments & CSFs CSFs, internal analysis and problems/opportunities Objectives and high-level strategy Segmentation, targeting and positioning Product strategies Pricing Distribution strategies Communication strategies Implementation and control
UniMelb
Semester 2, 2018
36 pages
9,995 words
$29.00
17
Campus
UniMelb, Parkville
Member since
March 2016
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