Description

These are the notes I used to help me study for the strategic marketing exam. I made some extra diagrams to help me understand the content, which are included Topics covered: Introduction Business scope and the remote environment Near environments & CSFs CSFs, internal analysis and problems/opportunities Objectives and high-level strategy Segmentation, targeting and positioning Product strategies Pricing Distribution strategies Communication strategies Implementation and control


UniMelb

Semester 2, 2018


36 pages

9,995 words

$29.00

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UniMelb, Parkville

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March 2016