Semester 2, 2018

BTF3181 HD Week5-11 Tutorial notes and exam practice question

16 pages

9,588 words




This notes includes topics from weeks 5; 7-11 include
Wk 5 Advertising Ch10
Wk 6 in-sem test, no new content or reading
Wk 7 Selling techniques Ch11
Wk 8 Passing off Ch6
Wk 9 Registration of Trademarks Ch7
Wk 10 Copyright Ch4
Wk 11 Patent Ch2

The textbook we used is the "Marketing and the Law" 5th edition.

This note includes only my tutorial notes and exam practice notes. Which is perfect for those who used to having your own lecture and reading notes.

This note serves as my guidance when practicing answering exam questions as we are only allowed to bring authorised physical textbook (with no paper attached) into the exam venue.