Adelaide

Semester 2, 2017


Consumer Behaviour Final Exam Notes

39 pages

7,896 words

$29.00

1

Description

The Consumer Behaviour Final Exam Notes include a summary of Week 1 to Week 12 notes. It includes key concepts, illustration of processes and some relevant examples.

Topics include:
1. Introduction to consumer behaviour & situational influences
2. Problem recognition & information search
3. Alternatives, purchases & satisfaction
4. Perception, learning and memory
5. Motivation, personality and emotions
6. Attitude
7. Household and demographic influence
8. Group influences and communication
9. Social stratification and culture

Author

Kobbie

Campus

Adelaide, North Terrace

Member since

July 2017