Adelaide

Semester 2, 2018


Consumer Behaviour Exam Summary

17 pages

3,279 words

$29.00

5

Description

This is a summary of the CB course and includes notes from Weeks 1-12. This does NOT include notes from every single slide but rather what the KEY concepts, definitions and processes discussed in lectures are.

Includes:
-Situational influences
-Problem Recognition
-information search
-evaluation and selection
-store choice and purchase
-post purchase process
-perception
-learning
-memory
-motivation
-personality
-self-concept
-attitude
-culture
-groups and social stratification
-household and age
-B2B Marketing

Author

Ashleigh

Campus

Adelaide, North Terrace

Member since

July 2017