Monash

Semester 2, 2018


Buyer behaviour notes

74 pages

16,127 words

$34.00

1

Description

These notes included all topics covered in w1-12, with definitions, relevant examples not covered in class, pictures and theories that you'll need to apply.
- Introduction
-Motivation, Ability and Opportunity
-Exposure and comprehension
-Memory and Knowledge
-Attitudes and Persuasion
-Problem recognition
-Judgement and decision making
-Post decision processes
-Social influences
-Consumer diversity
-Ethics and social responsibility

Author

Lizzie

Campus

Monash, Caulfield

Member since

February 2018