Macq.

Semester 2, 2017


Marketing & Management Law - STUDY SUMMARY FOR REVISION

25 pages

7,330 words

$29.00

11

Description

Key points from lectures/textbook/tutorials & case law applications from textbook covering the semester of work. Concise, to the point and easy to follow summary notes - great for studying efficiently.

Summary:
Product - Intellectual Property (Parents Act, Breach of Confidence, Copyright Act, Designs Act, Passing Off) Packaging and Labelling, Product Liability (Australian Consumer Law)

Promotion - Advertising, Australian Consumer Law, Sales Promotion, Unconscionable Conduct, Marketing, Telemarketing

Price - Competition and Consumer Act

The Competitive Environment - Competition law, Misuse of market power, Collusive conduct, real price maintenance, price fixing

Author

Sarah

Campus

Macq., North Ryde

Member since

February 2015