Macq.

Semester 1, 2018


BUS301 Complete Semester Notes

45 pages

9,160 words

$39.00

7

Description

Complete and detailed set of notes for BUS301 - Global Business Strategy

- Concepts
- Sources of competitive advantage
- Organising international business activities: FDI vs. Import
- Organising international business activities: Tapered integration and international alliances
- IT and IB
- Managing internationalisation process
- MNE strategies, structures and subsidiary roles
- Corporate level strategic planning
- MNE business level strategic planning tools
- International corporate governance
- International business ethics

Author

Caitlin

Campus

Macq., North Ryde

Member since

July 2014