Description

Extensive textbook & lecture notes! Helped me get a HD. Notes are edited and formatted, and can be printed as it is. LIST OF TOPICS: 1. INTRODUCTION TO PRICING 2. STRATEGY AND PRICE POSITIONING 3. PSYCHOLOGY OF PRICING 4. ECONOMY 1 5. ECONOMY 2 6. SINGLE UNIT PRICING, OPTIMAL PRICE, BREAK-EVEN ANALYSIS 7. MULTI-DIMENSIONAL PRICES (P1) 8. MULTI-DIMENSIONAL PRICES (P2) 9. MULTI-DIMENSIONAL PRICES P3 10. LONG-TERM PRICE OPTIMISATION 11. PRICE IMPLEMENTATION, ETHICS AND LAWS


UTS

Autumn session, 2018


30 pages

5,141 words

$39.00

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