ACU

Semester 2, 2018


MGMT 304 - Complete Notes

36 pages

4,478 words

$34.00

6

Description

Full Lecture notes of MGMT 304.

Introduction to strategic manaegemt
External analysis: macro environmental and industry
Internal analysis
Business level strategies
Functional level strategies
Corporate level strategies
International strategy
Governance issues in strategic management
Strategic leadership, ethics and corporate social responsibility
Strategy implementation
Strategy review and evaluation

36 pages
4478 words
numerous photos and diagrams

Author

Madi

Campus

ACU, North Sydney (MacKillop)

Member since

August 2016