Notes - Marketing Fundamentals - MMK101

Description

These are the entire lecture notes for Marketing Fundamentals. I put these together throughout the trimester. I completed this subject in Trimester One of 2018 and managed to get 90% in the examination as a result of using these notes. Lecture 1 - What is Marketing? Lecture 2 - Segmentation, Targeting, Differentiation and Positioning Lecture 3 - Planning, Strategy and Marketing Environment Lecture 4 - Marketing Research Lecture 5 - Consumer Behaviour Lecture 6 - Product Lecture 7 - Price Lecture 8 - Place Lecture 9 - Promotion Lecture 10 - Sustainable Marketing