Deakin

Semester 1, 2018


Notes - Marketing Fundamentals - MMK101

16 pages

3,094 words

$34.00

5

Description

These are the entire lecture notes for Marketing Fundamentals. I put these together throughout the trimester. I completed this subject in Trimester One of 2018 and managed to get 90% in the examination as a result of using these notes.

Lecture 1 - What is Marketing?
Lecture 2 - Segmentation, Targeting, Differentiation and Positioning
Lecture 3 - Planning, Strategy and Marketing Environment
Lecture 4 - Marketing Research
Lecture 5 - Consumer Behaviour
Lecture 6 - Product
Lecture 7 - Price
Lecture 8 - Place
Lecture 9 - Promotion
Lecture 10 - Sustainable Marketing

Author

Ben

Campus

Deakin, Melbourne Burwood

Member since

July 2016