Semester 1, 2018

Marketing Strategy Summary

120 pages

20,858 words




This is a summary of MKTG90005 Marketing Strategy from H2A student! The summary includes lectures week 1-12 plus the additional reading from each week and the summary of case study! All essential materials that you need to prepare for your exam is all here!

Go grab one and be confident for your open-book exam!

The topics include:
Week 1: Introduction 'What is Marketing?'
Week 2: The Marketing Plan
Week 3: Marketing Research
Week 4: STP
Week 5: Consumer Behaviour
Week 6: Product Strategy
Week 7: Place Strategy (Distribution Channel)
Week 8: Pricing Strategy
Week 9: Communication Strategy
Week 10: Marketing Metrics
Week 11: Marketing Ethic
Week 12: Exam Revision




UniMelb, Parkville

Member since

August 2017