Marketing Strategy Summary

Description

This is a summary of MKTG90005 Marketing Strategy from H2A student! The summary includes lectures week 1-12 plus the additional reading from each week and the summary of case study! All essential materials that you need to prepare for your exam is all here! Go grab one and be confident for your open-book exam! The topics include: Week 1: Introduction 'What is Marketing?' Week 2: The Marketing Plan Week 3: Marketing Research Week 4: STP Week 5: Consumer Behaviour Week 6: Product Strategy Week 7: Place Strategy (Distribution Channel) Week 8: Pricing Strategy Week 9: Communication Strategy Week 10: Marketing Metrics Week 11: Marketing Ethic Week 12: Exam Revision