WSU

Semester 1, 2018


Marketing Principles Notes

60 pages

24,380 words

$34.00

9

Description

Textbook Used: Armstrong, G, Adam, S, Denizes, S, Kotler, P, Velkov, M. (2018). Principles of Marketing. (7th ed). Melbourne, VIC: Pearsons.

Chapters covered: 1-14

- Notes divided by chapters and learning objectives including page numbers, tables and diagrams.
- These notes are extensive and were useful in achieving a distinction mark.

Author

Andriana

Campus

WSU, Bankstown

Member since

March 2016