Marketing Principles Notes
Subject notes for WSU 200083
Textbook Used: Armstrong, G, Adam, S, Denizes, S, Kotler, P, Velkov, M. (2018). Principles of Marketing. (7th ed). Melbourne, VIC: Pearsons.
Chapters covered: 1-14
- Notes divided by chapters and learning objectives including page numbers, tables and diagrams.
- These notes are extensive and were useful in achieving a distinction mark.
Semester 1, 2018