Monash

Semester 1, 2018


MKC HD+ NOTES

24 pages

5,605 words

$39.00

3

Description

HD+ notes
only thing I looked at before exams

Topic List:
1. Introduction
2. Marketing environment
3. Marketing research
4. Buyer behaviour
5. Segmentation, targeting, positioning
6. Product decisions
7. Pricing decisions
8. Places decisions
9. Services, extended marketing mix

Author

Linda

Campus

Monash, Clayton

Member since

February 2017