Macq.

Semester 1, 2018


HIGH QUALITY, DETAILED MKTG202 NOTES

103 pages

22,434 words

$39.00

9

Description

- Selling my detailed, high quality, comprehensive notes for MKTG202.
- Notes include all content from lectures, readings and the textbook.

TOPICS INCLUDED:
Week 1- Introduction to Marketing Research
Week 2- The research report and research process
Week 3- Types of data and exploratory research
Week 4- Survey technique and projective method
Week 5- Causal research and experiment
Week 6- Questionnaire design
Week 7- Sampling techniques
Week 8- Data editing and coding
Week 9- Data Analysis Part 1- Summarising data with SPSS
Week 10- Data Analysis Part 2- Univariate statistics
Week 11- Data Analysis Part 3- Bivariate statistics
Week 12- Data Analysis Part 4- Multivariate statistics

- Includes a variety of diagrams, mind maps and tables which help you to understand the content better!
- Headings are colour coded to break down information and topics.
- I spent many hours creating these notes so all the hard work has been done for you!