HIGH QUALITY, DETAILED MKTG202 NOTES

Description

- Selling my detailed, high quality, comprehensive notes for MKTG202. - Notes include all content from lectures, readings and the textbook. TOPICS INCLUDED: Week 1- Introduction to Marketing Research Week 2- The research report and research process Week 3- Types of data and exploratory research Week 4- Survey technique and projective method Week 5- Causal research and experiment Week 6- Questionnaire design Week 7- Sampling techniques Week 8- Data editing and coding Week 9- Data Analysis Part 1- Summarising data with SPSS Week 10- Data Analysis Part 2- Univariate statistics Week 11- Data Analysis Part 3- Bivariate statistics Week 12- Data Analysis Part 4- Multivariate statistics - Includes a variety of diagrams, mind maps and tables which help you to understand the content better! - Headings are colour coded to break down information and topics. - I spent many hours creating these notes so all the hard work has been done for you!