Swinburne

Semester 1, 2018


COM10007 Professional Communication Practice Lecture notes

35 pages

6,228 words

$29.00

1

Description

These detailed notes cover all 11 weeks of this unit's teachings, including definitions, explanations & examples for all key terms and concepts. Relevant diagrams & pictures are also included.

TOPIC LIST:
1. Intro to prof comms
- what is professional communication?
- forms of communication

2. Channels & models of communication
- dimensions of communication
- transmission, Berlo's, Schramm's and Serial's communication models
- transacting and context
- construction of reality

3. Understanding communication
- making sense & noticing thoughts
- intra & inter personal communication
- attribution theory
- persuasion
- verbal/ non verbal
- types of listening

4. Culture & communication
- what is culture? Socialization? Language? Intercultural communication?
- high/low context cultures
- stereotyping

5. Characteristics of communication (accuracy, clarity, conciseness, etc.)
- competency levels
- writer's block
- word choice
- abstract vs concrete
- sentence types
- pronouns

6. Specific communication forms & their conventions
- email, memos, text, social media, posters, billboards etc.
- tone of voice
- aims/ objectives

7. Research
- types of research
- evaluating research
- reports

8. Oral communication
- forms & purposes
- persuasive powermap
- audiences
- content & formats

9. Oral communication - presentations
- structure
- delivery tips
- visuals

10. 'Business' communications
- audience & public
- public profile/relationships
- PR, marketing, advertising
- stakeholders
- reputation

11. Organisation communication
- internal business communication
- content strategy
- media releases & reactive media