MKTG203 EXTENSIVE NOTES

Description

Extensive (and pretty) MKTG203 notes made with lecture and tutorial notes and information from previous Marketing subjects. Topics covered: 1. Introduction to Consumer Behaviour 2. Mindful Consumption 3. Needs and Motivations 4. Personality and Self-Concept 5. Perception 6. Learning and Involvement 7. Attitudes 8. Ethics 9. Reference Groups 10. Social Class 11. Social Change and Diffusion of Innovations 12. Culture 13. Decision-Making