Macq.

Semester 1, 2018


MKTG203 EXTENSIVE NOTES

17 pages

12,375 words

$44.00

16

Description

Extensive (and pretty) MKTG203 notes made with lecture and tutorial notes and information from previous Marketing subjects. Topics covered:
1. Introduction to Consumer Behaviour
2. Mindful Consumption
3. Needs and Motivations
4. Personality and Self-Concept
5. Perception
6. Learning and Involvement
7. Attitudes
8. Ethics
9. Reference Groups
10. Social Class
11. Social Change and Diffusion of Innovations
12. Culture
13. Decision-Making

Author

Hannah

Campus

Macq., North Ryde

Member since

March 2017

Hannah's 1 other note