Principles of Marketing - Summary Book
Subject notes for Monash MKC1200
This set of notes is the only companion you will need as you progress through your Principles of Marketing studies.
With concise definitions and simplified dot points, this set of notes clearly explains all relevant material on the subject, thoroughly preparing you for the exam.
I got an HD - so can you!
Best of luck with your studies, and enjoy!
Topics covered include:
1. Marketing - Creating Superior Customer Value
2. The Global Marketing Environment
3. Information Management and Marketing Research
4. Consumer Behaviour
5. Business-to-Business Behaviour
6. Market Segmentation
7. Market Targeting
8. Product & Services
9. The Marketing Mix
Semester 1, 2017