MARK1012 90/100 HD Notes

Description

Table of Contents Chapter 1: Overview of Marketing Chapter 2: Digital Marketing Chapter 3: Marketing Ethics, Sustainability, and CSR Chapter 4: Analysing the Marketing Environment Chapter 5: Consumer Behaviour Chapter 6: Segmentation, Targeting and Positioning Process Chapter 7: Market Research Chapter 8: Product and Branding Decisions Chapter 9: Developing New Products Chapter 10: Services – The Intangible Product Chapter 11: Pricing Concepts for Establishing Value Chapter 12: Supply Chain, Channel Mgmt, and Retail Chapter 13: Integrated Marketing Communications, Advertising and PR