UNSW

Semester 2, 2017


MARK1012 90/100 HD Notes

57 pages

13,891 words

$29.00

6

Description

Table of Contents

Chapter 1: Overview of Marketing
Chapter 2: Digital Marketing
Chapter 3: Marketing Ethics, Sustainability, and CSR
Chapter 4: Analysing the Marketing Environment
Chapter 5: Consumer Behaviour
Chapter 6: Segmentation, Targeting and Positioning Process
Chapter 7: Market Research
Chapter 8: Product and Branding Decisions
Chapter 9: Developing New Products
Chapter 10: Services – The Intangible Product
Chapter 11: Pricing Concepts for Establishing Value
Chapter 12: Supply Chain, Channel Mgmt, and Retail
Chapter 13: Integrated Marketing Communications, Advertising and PR

Author

Nicky

Campus

UNSW, Kensington

Member since

February 2017

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