UNSW

Semester 2, 2016


MARK1012 Full Course Notes (85, HIGH DISTINCTION)

35 pages

14,127 words

$39.00

Description

Notes covering the ENTIRE MARK1012 course, including the final exam. Received a High Distinction with a final mark of 85 for this course.

Covers ALL course topics including:

The Marketing Environment
Planning and Strategy
Marketing Information and Research
Consumer and Business Markets
Segmentation, Targeting and Positioning
Products and Brands
Pricing
Placement
Integrated Marketing Communication
Sustainable Marketing