Description

Notes covering the ENTIRE MARK1012 course, including the final exam. Received a High Distinction with a final mark of 85 for this course. Covers ALL course topics including: The Marketing Environment Planning and Strategy Marketing Information and Research Consumer and Business Markets Segmentation, Targeting and Positioning Products and Brands Pricing Placement Integrated Marketing Communication Sustainable Marketing


UNSW

Semester 2, 2016


35 pages

14,127 words

$39.00

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