Deakin

Semester 1, 2018


Services Marketing Notes

38 pages

5,144 words

$29.00

2

Description

Lecture and Seminar Notes + Revision + Assignment Tips
Topic 1: Marketing in The Service Economy
Topic 2: Customer Behaviour, Culture and Service Encounters; Positioning Services in Competitive Markets
Topic 3: Managing Relationships and Building Loyalty
Topic 4: Developing Service Products: Core and Supplementary Service Elements; Distributing Services through Physical and Electronic Channels.
Topic 5: Understanding Costs and Developing Pricing Strategy
Topic 6: Balancing Productive Capacity and Demand
Topic 7: Managing People for Service Advantage
Topic 8: Crafting the Service Environment
Topic 9: Customer Satisfaction and Service Quality
Topic 10: Handling Customer Complaints and Managing Service Recovery

Author

Liam

Campus

Deakin, Melbourne Burwood

Member since

March 2016