LaTrobe

Semester 1, 2018


Summarised textbook and lecture notes

75 pages

16,218 words

$39.00

Description

These notes cover the main 13 topics;
-key concepts in marketing
-Marketing Environment, Social Responsibility and Ethics
-Planning, Implementing and Evaluating Marketing Strategy
-Marketing Research and Information Systems
-Consumer and Business Behaviour
-Segmentation, Target Markets and Positioning
-Digital Marketing and Social Networking
-The Power of Branding
-Product and Service Decisions
-Pricing Decisions
-Distribution Decisions
-Integrating Marketing Communications
-People, Physical Evidence, Process and Partnerships

These notes cover main definitions and points to remember. There are many tables and diagrams to visual display key content.

Author

Caitlin

Campus

LaTrobe, Melbourne (Bundoora)

Member since

March 2017

Caitlin's 1 other note