Summarised textbook and lecture notes

Description

These notes cover the main 13 topics; -key concepts in marketing -Marketing Environment, Social Responsibility and Ethics -Planning, Implementing and Evaluating Marketing Strategy -Marketing Research and Information Systems -Consumer and Business Behaviour -Segmentation, Target Markets and Positioning -Digital Marketing and Social Networking -The Power of Branding -Product and Service Decisions -Pricing Decisions -Distribution Decisions -Integrating Marketing Communications -People, Physical Evidence, Process and Partnerships These notes cover main definitions and points to remember. There are many tables and diagrams to visual display key content.