USYD

Semester 1, 2018


☆ ★ 2018 - MKTG1001 (HD) NOTES! ★☆

51 pages

12,460 words

$29.00

14

Description

★ COMPREHENSIVE MKTG1001 Notes ★

★ HD Notes ★

TOPIC LIST:
I. Introduction
II. Strategic Marketing and Planning
III. Environmental Analysis: Trends and Insights
IV. Understanding Markets: Consumer Behaviour
V. Market Segmentation, Targeting and Positioning
VI. Marketing Mix: Product, Services and Brands
VII. New Product Development
VIII. Promotion Mix: Advertising, Public Relations, Personal Selling &
Sales Promotion
IX. Digital Marketing
X. Personal Selling, PLC and NPD
XI. Price