Monash

Semester 1, 2018


Buyer Behaviour Notes

31 pages

3,151 words

$29.00

Description

Weeks and Topics covered. 2018 Sem 1
2 Motivation, Ability and Opportunity
3 From Exposure to Comprehension
4 Memory and Knowledge
5 Attitudes and Persuasion
6 Problem Recognition and Information Search
7 Judgement and Decision Making

Author

Yee Siaw

Campus

Monash, Caulfield

Member since

June 2018