Buyer Behaviour Notes
Subject notes for Monash MKF2111
Description
Weeks and Topics covered. 2018 Sem 1 2 Motivation, Ability and Opportunity 3 From Exposure to Comprehension 4 Memory and Knowledge 5 Attitudes and Persuasion 6 Problem Recognition and Information Search 7 Judgement and Decision Making
Monash
Semester 1, 2018
31 pages
3,151 words
$29.00
Campus
Monash, Caulfield
Member since
June 2018