Monash

Semester 1, 2018


MKF3121 comprehensive HD notes!

110 pages

12,355 words

$39.00

5

Description

Complete Monash University MKF3121 notes including relevant information for the entire course.

A combination of notes from the text book, lecture slides and relevant readings.

Week 1 - Introduction to marketing planning
Week 2 - Marketing in the firm context and internal analysis
Week 3 - Customer analysis and segmentation
Week 4 - Competitor analysis
Week 5 - Industry analysis
Week 6 - SWOT
Week 7 - Targeting, positioning strategy and tactics
Week 8 - Implementation
Week 9 - Beyond functional marketing
(Week 10 - No new content)
Week 11 - Marketing and shareholder value
(Week 12 - No new content)