MARK1012 DISTINCTION CONDENSED NOTES
Subject notes for UNSW MARK1012
Description
MARK1012 DISTINCTION CONDENSED NOTES Clear formatting, easy to read Has all necessary formulas Covers all topics - Marketing: Creating and Capturing Customer Value - Company and marketing strategy: Partnering to build customer relationships - Analysing the marketing environment Marketing information and research - Consumer and Business Markets - Market segmentation, targeting and positioning - Products services and brands: building customer value - Developing new products and managing innovation Pricing Issues - Placement: Customer Value Fulfilment - Promotion - Sustainable Marketing
UNSW
Semester 2, 2016
45 pages
13,289 words
$29.00
Campus
UNSW, Kensington
Member since
February 2016