UNSW

Semester 2, 2016


MARK1012 DISTINCTION CONDENSED NOTES

45 pages

13,289 words

$29.00

Description

MARK1012 DISTINCTION CONDENSED NOTES
Clear formatting, easy to read
Has all necessary formulas
Covers all topics
- Marketing: Creating and Capturing Customer Value
- Company and marketing strategy: Partnering to build customer relationships
- Analysing the marketing environment 
Marketing information and research
- Consumer and Business Markets
- Market segmentation, targeting and positioning
- Products services and brands: building customer value
- Developing new products and managing innovation 
Pricing Issues
- Placement: Customer Value Fulfilment
- Promotion
- Sustainable Marketing

Author

Susanna

Campus

UNSW, Kensington

Member since

February 2016