Marketing Foundations - you want these notes

Description

I've summarised all relevant terms & concepts you need from Lecture 2 onwards and everything is colour coded!! If you go through everything on here, no doubt you will be able to smash the final, and it's a lot easier to navigate than the textbook and I've only included the key/core things you need after I sifted through everything that was irrelevant. Enjoy! And good luck with the subject!