Mid-Semester Exam Notes (Lectures 1 - 7)
Subject notes for UQ MKTG1501
Description
Week 1: Marketing Concepts / Marketing Plan / Teams Week 2: Creating Value and Competitive Advantage Week 3: Strategic Marketing Week 4: Consumer Behaviour Week 5: Marketing Environments and Analysis Week 6: Segmentation, Targeting and Positioning Week 7: Product and Service Strategies
UQ
Semester 1, 2018
37 pages
7,315 words
$29.00
1
Campus
UQ, St Lucia
Member since
January 2016