UQ

Semester 1, 2018


Mid-Semester Exam Notes (Lectures 1 - 7)

37 pages

7,315 words

$29.00

1

Description

Week 1: Marketing Concepts / Marketing Plan / Teams
Week 2: Creating Value and Competitive Advantage
Week 3: Strategic Marketing
Week 4: Consumer Behaviour
Week 5: Marketing Environments and Analysis
Week 6: Segmentation, Targeting and Positioning
Week 7: Product and Service Strategies