MKF1120 SUMMARY NOTES WEEKS 1-12

Description

These Marketing Theory and Practice notes are the perfect for revision, covering weeks 1-12 workshops and lectures. They are formatted clearly and aesthetically, covering key concepts and theory without overwhelming you with too much information including both summary notes and diagrams. They cover: - WEEK ONE: INTRODUCTION AND VALUE FRAMEWORK - WEEK TWO: KEY MARKETING TERMS AND CONCEPTS - WEEK THREE: THE MARKETING ENVIRONMENT - WEEK FOUR: BUYER BEHAVIOUR - WEEK FIVE: MARKETING INFORMATION - WEEK SIX: SEGMENTATION, MARKETING & POSITIONING - WEEK SEVEN: PRODUCT - WEEK EIGHT: PRICE - WEEK NINE: PLACE - WEEK TEN: PROMOTION - WEEK ELEVEN: CURRENT ISSUES IN MARKETING - WEEK TWELVE: STRATEGY AND PLANNING