Monash

Semester 1, 2018


MKF1120 SUMMARY NOTES WEEKS 1-12

20 pages

3,480 words

$29.00

2

Description

These Marketing Theory and Practice notes are the perfect for revision, covering weeks 1-12 workshops and lectures. They are formatted clearly and aesthetically, covering key concepts and theory without overwhelming you with too much information including both summary notes and diagrams.
They cover:
- WEEK ONE: INTRODUCTION AND VALUE FRAMEWORK
- WEEK TWO: KEY MARKETING TERMS AND CONCEPTS
- WEEK THREE: THE MARKETING ENVIRONMENT
- WEEK FOUR: BUYER BEHAVIOUR
- WEEK FIVE: MARKETING INFORMATION
- WEEK SIX: SEGMENTATION, MARKETING & POSITIONING
- WEEK SEVEN: PRODUCT
- WEEK EIGHT: PRICE
- WEEK NINE: PLACE
- WEEK TEN: PROMOTION
- WEEK ELEVEN: CURRENT ISSUES IN MARKETING
- WEEK TWELVE: STRATEGY AND PLANNING

Author

Isabel

Campus

Monash, Caulfield

Member since

February 2018